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A NEW ERA IN SYDNEY BRIDAL

The White GALLERY

Founded by Sydney sisters Alex and Jocie, The White Gallery is shaped by their combined experience across fashion, events and bridal retail. Alex, also the owner of Brides of Beecroft, brings over 22 years of hands-on bridal expertise to the gallery. Together, they have created a space that reflects how special the moment is when a bride finds her dress.

The White Gallery is a luxury wedding dress gallery in Sydney’s North Shore for brides who see their gown as more than a dress. The gallery experience is central to how we operate. Designed by interior architect Arc Assembly, the space allows each wedding dress to be viewed as its own artistic piece, highlighting form, silhouette and detail. Appointments are intentionally private and unhurried, supported by an approachable, knowledgeable team delivering a connected experience.

Our collection features leading designers from Australia, New Zealand and around the world, with many presenting their work in Sydney for the first time through The White Gallery. Each design offers a fresh perspective. Wedding dresses range from $3,000 to $8,000, with most priced around $5,000.

The White Gallery exists to redefine bridal in Sydney — offering a luxury, contemporary gallery experience where wedding dresses are chosen with both heart and eye, and where modern brides are invited to discover something truly meaningful.

A New ERA IN BRIDAL

The White Gallery

Founded by Sydney sisters Alex and Jocie, The White Gallery is shaped by their combined experience across fashion, events and bridal retail. Alex, also the owner of Brides of Beecroft, brings over 22 years of hands-on bridal expertise to the gallery. Together, they have created a space that reflects how special the moment is when a bride finds her dress.

The White Gallery is a luxury wedding dress gallery in Sydney’s North Shore for brides who see their gown as more than a dress. The gallery experience is central to how we operate. Designed by interior architect Arc Assembly, the space allows each wedding dress to be viewed as its own artistic piece, highlighting form, silhouette and detail. Appointments are intentionally private and unhurried, supported by an approachable, knowledgeable team delivering a connected experience.

Our collection features leading designers from Australia, New Zealand and around the world, with many presenting their work in Sydney for the first time through The White Gallery. Each design offers a fresh perspective. Wedding dresses range from $3,000 to $8,000, with most priced around $5,000.

The White Gallery exists to redefine bridal in Sydney — offering a luxury, contemporary gallery experience where wedding dresses are chosen with both heart and eye, and where modern brides are invited to discover something truly meaningful.

 

The White Gallery Team

Kind, friendly and knowledgable, our stylists are here to help you feel special and find a wedding gown that you not only look amazing in, but one you feel so good in you won’t want to take it off.

Our FAVOURITE THINGS

Collection of bridal gown fashion sketch drawings arranged on a textured surface with lace fabric, showing The White Gallery design process

CURATED
COLLECTIONS

Unique designers , modern silhouettes. Showcasing the latest bridal brands in one Sydney Location.

Hand-drawn sketch illustration of The White Gallery Bridal store front in Neutral Bay, Sydney, with text Launching Soon

ARCHITECTURALLY
DESIGNED

A gallery space, designed to maximise each bride’s experience and showcase each dress as wearable art.

Black and white wedding photo of a bride in a lace bridal gown and veil with sunglasses, and groom in a tuxedo, both holding champagne glasses with a scenic outdoor backdrop

LIFETIME
MEMORIES

Real people sharing over 20 years of expertise. So all you have to do is relax and enjoy the moment.

A Message From Our Owner

We know it can be really daunting beginning the wedding journey but we are so excited to help you start by finding you your dream dress. We hope to create a fun and peaceful experience for you and your loved ones, leaving you with memories you can treasure forever. We can’t wait to meet you!

With love, the BOB Team xx

Multi-Award Winning

Brides of Beecroft is regularly featured in the media and shared as an example by industry associations.
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From OUR BEAUTIFUL BRIDES

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Kate O'Rourke profile picture
Kate O'Rourke
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I came to Sydney for a 2nd time with my sisters from Tura Beach (6 hours away) to find my dream dress as I had no luck the first time in Sydney. The White Gallery was the perfect place to do this. Jocie made us all feel so welcome and comfortable throughout the whole appointment. She listened to everything I wanted and even picked my dream dress for me! I would recommend this store to anyone, you won’t regret it
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Kelly Campbell profile picture
Kelly Campbell
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Thank you so so much to Jocie for the most gorgeous experience at The White Gallery. Visiting this bridal store was SO worth the flight from Melbourne to Sydney 🤍✨. Now I know why I couldn’t find the one in Melbourne. 🤭 Both ladies made the experience so easy & straight forward as well, and the shop is absolutely beautiful 🫶🏻. We had such a warm and friendly & welcome when we arrived and it felt very personal. The dress I had travelled for was pulled off the rack and set up ready for me to try on, and this made the process so much more seamless and less over whelming. This was by far my favourite store I visited and would recommend it to any brides to be in Sydney/ surrounding cities. I found my dress for my 2027 wedding this week and I couldn’t be more excited. 💛🤩✨
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Megan Chew profile picture
Megan Chew
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My experience at The White Gallery has been nothing but wonderful! I am so excited to have found my wedding dress with the help of Jocie and Alex. From the beginning, they were warm, welcoming and genuine. The showroom and selection of wedding gowns are absolutely beautiful. I never once felt pressured, and they worked with me to find the dress that felt perfect for me. I would highly recommend TWG to any bride, they truly made the whole experience easy, special and meaningful. Thank you Jocie and Alex!
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Sharonn Nallely SANCHEZ GARCIA profile picture
Sharonn Nallely SANCHEZ GARCIA
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I wanted to write this review to help other brides who are searching for their wedding dress and hoping to make the right decision. After I got engaged, we set our wedding date quite quickly, so I started looking for my dress. I visited three different bridal stores before finding The White Gallery, and although I tried on many beautiful dresses, I never had that feeling people talk about, the moment when you just know. I kept thinking, “Maybe if I change this,” or “Maybe if I add a veil,” but nothing felt truly special or completely right. In some places, I also felt like just another appointment, with limited time and a bit of pressure to make a decision, even though I wasn’t 100% sure. Then a friend told me about a beautiful new bridal boutique she had seen in Neutral Bay called The White Gallery. We booked an appointment for the next morning, and from the moment I walked in, everything felt completely different. The boutique itself is absolutely stunning, with impeccable taste and the most beautiful selection of gowns. But what truly made the experience unforgettable was Alex. Alex is warm, professional, incredibly knowledgeable, and clearly passionate about what she does. You can tell when someone genuinely loves their work, and she never made me feel like I was just a sale. She made me feel like her priority was helping me find the right dress, whether that dress was there or somewhere else. She asked thoughtful, intelligent questions and really took the time to understand what I was looking for. It felt like a real conversation, not just an appointment. She looked at my ideas, listened carefully, and then selected a few dresses she thought could suit me. I tried on a couple of gowns, and then I tried on the one. The moment I put it on, I knew. For the first time, there was nothing I wanted to change. It was the most beautiful dress I had ever seen in my life. I cried, and I finally understood what people mean when they say, “When you know, you know.” I was completely sure. It didn’t matter what anyone else thought I knew it was my dress. And everyone who saw it had the same reaction: wow. It truly was the most breathtaking dress. Alex helped me with absolutely everything. Her taste is impeccable, but beyond that, her knowledge and care made all the difference. She has also been so generous in recommending wonderful people who can help with different parts of the wedding, including photographers, alterations, hair and makeup. She helped me order the perfect sleeves for my dress and is also helping me find the perfect veil. Finding a wedding dress is such an emotional and important part of the wedding journey, and having someone so professional, kind, experienced, and genuinely passionate makes all the difference. I cannot recommend The White Gallery and Alex enough. If you are a bride looking for a beautiful dress and a truly special experience, this is the place to go.
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Jasmina Rad profile picture
Jasmina Rad
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Loved my experience at White Gallery! Such a beautiful new boutique with a stunning open layout and a really special atmosphere. The stylists were attentive, down to earth, and clearly very experienced in the wedding industry. I really appreciated how honest and knowledgeable they were throughout the appointment. They have a great range of dresses, had a lovely call prior to the appointment and I found parking nearby easy!
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Christina Ramsay profile picture
Christina Ramsay
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Lovely experience!
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Alysha Garrett profile picture
Alysha Garrett
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I had such a beautiful experience The White Gallery. Jocie was absolutely incredible and made me feel so comfortable throughout the entire process of trying dresses on when I truly didn’t know the style I was looking for. What stood out most was the genuine empathy and support she showed me from the moment I walked through the door. I’m so grateful for how special they made the experience feel and couldn’t recommend them more highly 🤍
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Michelle Williams profile picture
Michelle Williams
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I recently had the honour of accompanying one of my best friends in the search for her forever gown. The White Gallery experience is like no other we had encountered on our endless sourcing travels that day - the girls were sincere, knowledgeable and intuitive. Our day ended on such a sweet note as the bride shed tears of exhilaration, safe in the knowledge that she has said "yes to the dress" - their space is calm, safe, decadent and clean, the dresses exquisite, reasonably priced and gorgeously complimentary and the staff - well girls, there were farewell hugs, there were simultaneous tears, random mutual connections and heartfelt genuine passion - you are literally just AMAZING.
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Jessica Marcer profile picture
Jessica Marcer
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Jocie was so lovely throughout the try-on appointment! Never did I feel like she was trying to push me into purchasing anything, which I had unfortunately experienced with some other bridal stores.
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Multi-Award Winning

Brides of Beecroft is regularly featured in the media and shared as an example by industry associations.
7-300× bridal gown - look 150 at The White Gallery
8-300× bridal gown - look 150 at The White Gallery
9-300× bridal gown - look 150 at The White Gallery
10-300× bridal gown - look 150 at The White Gallery
11-300× bridal gown - look 150 at The White Gallery
12-300× bridal gown - look 150 at The White Gallery
13-300× bridal gown - look 150 at The White Gallery
15-300× bridal gown - look 150 at The White Gallery
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14-300× bridal gown - look 150 at The White Gallery

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