A NEW ERA IN SYDNEY BRIDAL

The White GALLERY

Founded by Sydney sisters Alex and Jocie, The White Gallery is shaped by their combined experience across fashion, events and bridal retail. Alex, also the owner of Brides of Beecroft, brings over 22 years of hands-on bridal expertise to the gallery. Together, they have created a space that reflects how special the moment is when a bride finds her dress.

The White Gallery is a luxury wedding dress gallery in Sydney’s North Shore for brides who see their gown as more than a dress. The gallery experience is central to how we operate. Designed by interior architect Arc Assembly, the space allows each wedding dress to be viewed as its own artistic piece, highlighting form, silhouette and detail. Appointments are intentionally private and unhurried, supported by an approachable, knowledgeable team delivering a connected experience.

Our collection features leading designers from Australia, New Zealand and around the world, with many presenting their work in Sydney for the first time through The White Gallery. Each design offers a fresh perspective. Wedding dresses range from $3,000 to $8,000, with most priced around $5,000.

The White Gallery exists to redefine bridal in Sydney — offering a luxury, contemporary gallery experience where wedding dresses are chosen with both heart and eye, and where modern brides are invited to discover something truly meaningful.

A New ERA IN BRIDAL

The White Gallery

The White Gallery Team

Kind, friendly and knowledgable, our stylists are here to help you feel special and find a wedding gown that you not only look amazing in, but one you feel so good in you won’t want to take it off.

Alex

Owner and director

With over 20 years of experience in the fashion industry, Alex brings her expertise and die-hard romantic heart to each and every bride she meets. She will go above and beyond for any bride.

Kim

Stylist

Cool, calm and collected, our Kim loves helping brides fall in love with their dream wedding dress. A lover of all things sparkly and lace, Kim brings experience in fashion and sewing to her appointments.

Amanie

Boutique Manager

With a bridal career spanning almost 20 years, our exceptional boutique manager Amanie assists brides in making this big choice, honing in on intricate designs with poise and calm. You are in safe hands with Amanie.

Julia

Stylist

Julia loves to help you fall in love with your dress, while she falls in love with your story. Kind and gentle, Julia is an attentive listener, helping you navigate decisions while suggestion beautiful options to help you shine.

Our FAVOURITE THINGS

CURATED
COLLECTIONS

Unique designers , modern silhouettes. Showcasing the latest bridal brands in one Sydney Location.

ARCHITECTURALLY
DESIGNED

A gallery space, designed to maximise each bride’s experience and showcase each dress as wearable art.

LIFETIME
MEMORIES

Real people sharing over 20 years of expertise. So all you have to do is relax and enjoy the moment.

A Message From Our Owner

We know it can be really daunting beginning the wedding journey but we are so excited to help you start by finding you your dream dress. We hope to create a fun and peaceful experience for you and your loved ones, leaving you with memories you can treasure forever. We can’t wait to meet you!

With love, the BOB Team xx